PROSPECTS AND OPPORTUNITIES
TWS earbuds will continue to lead growth in the years ahead
Looking ahead, wireless headbands and wireless earphones will be increasingly cannibalised by TWS earbuds. Premium TWS earbuds will enjoy dynamic performance, thanks to the contribution of prestigious brands, including Apple, Bose and Sony.
Retailers must invest in in-store experiences to compete with e-commerce
E-commerce will remain the dominant distribution channel for headphones across the forecast period. Local consumers are generally becoming less concerned about trying on headphones before purchasing and will continue to value customer reviews and advice from magazines and websites rather than from salespeople in physical stores.
New brands will keep investing in social media to generate interest
As younger Taiwanese consumers prefer checking local platforms such as zeczec.com to find innovative products, more manufacturers and agents are inclined to use this platform to create more momentum before official launches.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Headphones in Taiwan - Category analysis
KEY DATA FINDINGS
TWS earbuds register strongest performance in volume terms in 2024
Apple leads headphones, supported by its AirPods and AirPods Max brands
E-commerce dominates the distribution of headphones in 2024
TWS earbuds will continue to lead growth in the years ahead
Retailers must invest in in-store experiences to compete with e-commerce
New brands will keep investing in social media to generate interest
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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