PROSPECTS AND OPPORTUNITIES
The beauty specialist channel will face rising competition from retail e-commerce
Across the forecast period, retail sales are set to rise at a current value CAGR of 3% (2024 constant value CAGR of 1%). Moderate but reliable growth is expected in pharmacies and optical goods stores, where demand is generally stable, but no upward outliers can be expected.
The strong expansion of sehen!wutscher is expected to continue shaping the optical goods market
The Austrian brand sehen!wutscher is expected to continue its strong expansion strategy, launching new outlets across the forecast period. Consequently, there is scope for the player to become the market leader in optical goods retail.
The long-term future of The Body Shop is uncertain as competition impacts the player
At the beginning of 2024, The Body Shop in Austria was impacted by the UK sector of the global beauty chain being put into administration in February 2024. This resulted in the closure of 75 stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Austria?
- Which are the leading retailers in Health and Beauty Specialists in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Austria - Category analysis
KEY DATA FINDINGS
Beauty specialists continue to face the challenge of more affordable drugstore options
Fielmann retains leadership in optical goods stores as it focuses on its expansion
Dm-Drogerie retains its lead while attracting consumer attention through price reductions
The beauty specialist channel will face rising competition from retail e-commerce
The strong expansion of sehen!wutscher is expected to continue shaping the optical goods market
The long-term future of The Body Shop is uncertain as competition impacts the player
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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