PROSPECTS AND OPPORTUNITIES
Omnichannel strategies to become increasingly important
In a cross-category trend, health and beauty specialists will face ongoing competition from online players over the forecast period. This will inspire players to embrace omnichannel strategies in order to remain relevant and competitive and, as seen across other categories, smaller players who do not keep up with the times may be forced into closure.
Optical goods stores will continue to attract consumers in-person, for practical reasons
As the Swedish economy continues to improve, optical goods stores are expected to see positive value growth over the forecast period. While optical goods stores will also face growing competition from e-commerce players, this channel has the advantage of consumers needing to visit in-person in order to obtain an eye test and ascertain their optical prescription in the first place.
Restrictions regarding skincare sales to minors
Younger generations tend to be those who are more susceptible to social media trends, therefore, many young teenagers are attracted to trending skincare products which they see advertised by influencers. However, certain skincare formulations are not appropriate for such young skin, therefore, players in health and beauty are considering restrictions on sales in this light.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Sweden?
- Which are the leading retailers in Health and Beauty Specialists in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Sweden - Category analysis
KEY DATA FINDINGS
Health and beauty specialists maintain positive growth, thanks to the “feel good” factor
The three major brands maintain their top places, while smaller player Normal is tipped as one to watch
In-store pharmacies face competition from online players, while remaining important for consumer advice
Omnichannel strategies to become increasingly important
Optical goods stores will continue to attract consumers in-person, for practical reasons
Restrictions regarding skincare sales to minors
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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