Competitive Landscape
Cvs and Ulta Drive Consolidation as Rivals Exit the Market
Health and beauty specialists in the US became more concentrated over the period from 2020 to 2025, driven primarily by the ongoing consolidation among leading pharmacy chains and the exit of struggling players. In 2025, CVS Health Corp increased its value share to 29%, up from 28% in 2024, solidifying its position as the leading player in the category despite closing 271 outlets in the year, with it still maintaining 8590 outlets overall.
E-Commerce Surge Reshapes the Market for Vitamins and Dietary Supplements
Mergers and acquisitions played a notable role in reshaping the competitive landscape in 2025. In addition to the acquisition activity surrounding Rite Aid’s exit, The Vitamin Shoppe was acquired by Kingswood Capital Management and Performance Investment Partners following the bankruptcy of its previous owner, Franchise Group, in late 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in USA?
- Which are the leading retailers in Health and Beauty Specialists in USA?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in the US - Category analysis
Key Data Insights
Rite Aid’S Bankruptcy Accelerates the Consolidation of Pharmacies and Forces More Outlet Closures
Rite Aid’S Bankruptcy Accelerates the Consolidation of Pharmacies and Forces More Outlet Closures
Pharmacies Maintain Dominance as Health and Personal Care Stores Lose Sales to E-Commerce
Ulta and Sephora Embrace Third-Party Marketplaces to Counter E-Commerce Disruption
Sephora Deepens Shop-In-Shop Partnerships to Counter Online Disruption
Ai-Powered Discovery and Wellness Positioning Fuel Differentiation
Cvs and Ulta Drive Consolidation as Rivals Exit the Market
E-Commerce Surge Reshapes the Market for Vitamins and Dietary Supplements
Retail in the US - Industry Overview
Retail E-Commerce Wins Share as More Offline Stores Close
Key Data Insights
Retail E-Commerce Wins Share as More Offline Stores Close
Walmart and Marketplaces Capture Spend as Discounters Surge
Shopify and Openai Partnership Redefines Shopping Journeys
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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