PROSPECTS AND OPPORTUNITIES
Economic growth and tourism to boost future performance
Vietnam’s economic trajectory over the forecast period is set to have a positive impact on health and beauty specialist retailers. People are likely to allocate more of their budgets to health and beauty products as they adopt lifestyles that emphasise wellness and preventative care.
E-commerce set to outpace store-based retail
Many Vietnamese consumers are likely to keep buying more of their health and beauty products online. Platforms such as Shopee.
Retailers emphasise innovation to woo consumers
As the influence of retail e-commerce grows, health and beauty specialist retailers will need to embrace creative solutions to retain customers - particularly the rising generation of tech-savvy shoppers. Recognising the importance of delivering unique, memorable in-store experiences, Hasaki launched its first Hasaki Experience Store in Vung Tau in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Vietnam?
- Which are the leading retailers in Health and Beauty Specialists in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Vietnam - Category analysis
KEY DATA FINDINGS
Positive performance from health and beauty specialists in 2024
FPT Corps broadens Long Chau’s presence nationwide
Gradual recovery in beauty specialists’ store numbers
Economic growth and tourism to boost future performance
E-commerce set to outpace store-based retail
Retailers emphasise innovation to woo consumers
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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