PROSPECTS AND OPPORTUNITIES
Rising health- and image-consciousness will continue to boost trade
Health and beauty specialists current value sales are projected to increase at robust rates throughout the forecast period. While ongoing improvements in economic conditions will continue to buoy trade for some time, growth will be underpinned by rising health- and image-consciousness among Hungarians.
Pharmacies set to remain the largest and most dynamic channel in value terms
Pharmacies will remain the biggest contributor to total health and beauty specialists current value sales by some distance over the forecast period. The channel also looks set to post the fastest growth in this respect, and is the only one in which outlet numbers are expected to rise, albeit only slightly.
Vending sales unlikely to pose significant threat to health and beauty specialists
Towards the end of 2024, Pegasus Informatikai began trialling the sale of vitamins and dietary supplements via vending machines in Hungary. This concept is expected to be expanded to more sites over the forecast period, and the company is also exploring the potential for using these machines to sell other health-related items.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Hungary?
- Which are the leading retailers in Health and Beauty Specialists in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Hungary - Category analysis
KEY DATA FINDINGS
Outlet numbers continue to shrink as trading conditions remain challenging
Adoption of premiumisation strategies increasingly visible in beauty specialists
Rossmann’s Isana private label products now sold in Spar outlets
Rising health- and image-consciousness will continue to boost trade
Pharmacies set to remain the largest and most dynamic channel in value terms
Vending sales unlikely to pose significant threat to health and beauty specialists
Retail in Hungary - Industry Overview
Retail in 2024: The big picture
Special retail tax continues to take a toll on large multinational chains
Sustainability concerns remain influential as new deposit return scheme is launched
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back-to-school
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!