PROSPECTS AND OPPORTUNITIES
Positive outlook for health and beauty specialists in Germany
Health and beauty specialists is set to record further value growth (at constant 2024 prices) over the forecast period as health and personal care remains important in Germany, with a strong emphasis on leading a healthy lifestyle. In particular, health is a vital part of the German social welfare system, providing services focused on prevention and support for older consumers and vulnerable groups.
Challenges in the competitive landscape of pharmacies
While optical goods stores, health and personal care stores, and beauty specialists all have rather consolidated competitive landscapes with their respective leading players, Fielmann, dm-Drogerie Markt and Parfümerie Douglas, pharmacies is extremely fragmented with two very close competitors, DocMorris and easyApotheke holding low share, and smaller players comprising independent pharmacies dominating.
Differentiation and loyalty set to become increasingly important
Loyalty and differentiation are set to play increasingly important roles over the forecast period for health and beauty specialists. While drugstore dm-Drogerie Markt was originally a member of the Payback bonus programme, it now offers its own dm app, which is set to become a stronger focus area for the retailer.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Germany?
- Which are the leading retailers in Health and Beauty Specialists in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Germany - Category analysis
KEY DATA FINDINGS
Sales of beauty specialists continue to recover in 2024
Health concerns support sales of pharmacies and optical goods stores
Wide price range benefits health and personal care stores
Positive outlook for health and beauty specialists in Germany
Challenges in the competitive landscape of pharmacies
Differentiation and loyalty set to become increasingly important
Retail in Germany - Industry Overview
Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer Sales
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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