PROSPECTS AND OPPORTUNITIES
Return to stronger growth expected for beauty specialists, driven by domestic brands and innovation
Beauty specialists in China is expected to return to stronger current value growth rates over the course of the forecast period, partly driven by continued outlet openings. These will not only be seen by existing offline players expanding their reach, but also by players in beauty and personal care e-commerce moving their focus to offline channels.
Continued growth for pharmacies as they offer wider product ranges
Growth in pharmacies is also projected to continue in current value terms in China in the forecast period. One factor contributing to growth is that beauty and personal care products are increasingly sold by pharmacies as well as beauty specialists and online.
A key strategy for beauty specialists will be differentiation
With the competition from retail e-commerce and, increasingly, from pharmacies, differentiation is likely to be key for beauty specialists in order to succeed. A large number of beauty specialists have a high degree of similarity in terms of their product selection, and in terms of store décor.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in China?
- Which are the leading retailers in Health and Beauty Specialists in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in China - Category analysis
KEY DATA FINDINGS
Steady growth for beauty specialists, driven by domestic brands
Steady growth and increasing concentration for pharmacies
Intensification of competition amongst leading players in pharmacies
Return to stronger growth expected for beauty specialists, driven by domestic brands and innovation
Continued growth for pharmacies as they offer wider product ranges
A key strategy for beauty specialists will be differentiation
Retail in China - Industry Overview
Retail in 2024: The big picture
Digital and social media initiatives drive retail growth
Shifts in retail channels favour value-based retail and online sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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