PROSPECTS AND OPPORTUNITIES
Socio-economic changes to drive growth in beauty specialists
Morocco’s positive economic outlook, marked by stable growth and rising disposable incomes, will continue to support demand for beauty and self-care products. As more women enter the workforce and living standards improve, personal grooming is gaining cultural significance, particularly in urban centres.
Pharmacy performance shaped by regulation and evolving consumer needs
Pharmacies are expected to benefit from ongoing healthcare reforms, including expanded health insurance coverage and social protection programmes aimed at increasing access to affordable medicines. However, supply reliability will remain a critical issue.
E-commerce growth to intensify competition and foster innovation
The rapid growth of e-commerce is set to reshape Morocco’s health and beauty retail landscape. Retailers are increasingly investing in mobile platforms, digital storefronts, and content-led marketing to meet the demands of digitally fluent consumers, particularly among Gen Z.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Morocco?
- Which are the leading retailers in Health and Beauty Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Morocco - Category analysis
KEY DATA FINDINGS
Beauty specialist retailers grow through localisation and digitalisation
Pharmacies remain resilient amid pricing reform and supply chain strain
Specialist retail remains fragmented amid growing competition
Socio-economic changes to drive growth in beauty specialists
Pharmacy performance shaped by regulation and evolving consumer needs
E-commerce growth to intensify competition and foster innovation
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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