PROSPECTS AND OPPORTUNITIES
Health and beauty specialists set to show continued rise in value sales over the forecast period
Health and beauty specialists is projected to experience solid value sales growth over the forecast period. Positive factors contributing to this growth include expansion by major chains, with new store openings in both urban and rural areas, and an increasing consumer preference for premium products.
Optical goods stores will remain dominated by independent retailers
The optical goods retail segment is expected to remain highly fragmented, and independent opticians will continue to dominate the market. However, the Polish optical goods market presents significant growth opportunities.
Competitive landscape continues to evolve
Dm is invested in its growth strategy and plans to expand its presence through a multi-channel approach, combining store-based outlets, e-commerce sales and click-and-collect options. The chain aims to reduce the gap with leader Rossmann by opening 25-30 new stores in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Poland?
- Which are the leading retailers in Health and Beauty Specialists in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Poland - Category analysis
KEY DATA FINDINGS
Health and beauty specialists remains key to sales in cosmetics
Major retail chains are strengthening their market presence
The number of pharmacies continues to decline in Poland
Health and beauty specialists set to show continued rise in value sales over the forecast period
Optical goods stores will remain dominated by independent retailers
Competitive landscape continues to evolve
Retail in Poland - Industry Overview
Retail in 2024: The big picture
Poland is witnessing a growing trend of unmanned stores and self-service checkouts
Poland's deposit-refund system: a step towards sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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