PROSPECTS AND OPPORTUNITIES
Homewares to be impacted by rise in living costs, resulting in tighter household budgets
Value sales (at constant 2024 prices) of homewares are expected to marginally decline heading into the forecast period, before stabilising. Australian households are grappling with sustained increases in living costs, leading to tighter budgets and a shift towards buying only necessities.
Sustainability set to play key role in innovation across homewares
Over the forecast period, homewares in Australia is poised for innovation driven by sustainability, technology integration, and evolving consumer preferences. Sustainability remains a central theme in homeware innovation.
Immersive and personalised experiences help physical retailers to remain relevant
Looking ahead, several emerging e-commerce trends are poised to influence the distribution of homewares in Australia. AR technology is transforming online shopping by allowing customers to visualise homewares within their own spaces before making a purchase.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Australia?
- Which are the leading brands in Homewares in Australia?
- How are products distributed in Homewares in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Australia - Category analysis
KEY DATA FINDINGS
Sales events such as Cyber Monday help boost sales of homewares
CW Marketing Pty Ltd appeals to eco-conscious consumers, offering sustainable and eco-friendly materials
Retailers adopt in-store experiences to boost demand for homewares
Homewares to be impacted by rise in living costs, resulting in tighter household budgets
Sustainability set to play key role in innovation across homewares
Immersive and personalised experiences help physical retailers to remain relevant
Home and Garden in Australia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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