PROSPECTS AND OPPORTUNITIES
Slower growth following pandemic-driven surge
Value sales of homewares are expected to experience slower growth over the forecast period as many households have already acquired essential homeware items, particularly following the pandemic-driven surge in purchases during previous years. This widespread ownership of basics like pots, pans, and ceramic dinnerware is expected to reduce the urgency for new or replacement purchases, especially for durable, non-perishable items.
Dynamic dining, driven by rising demand for visually appealing and stylish products
Dining is expected to remain the most dynamic category in Turkey over the forecast period, driven by a growing demand for visually appealing and stylish dinnerware, cutlery, and beverageware. This trend is particularly strong among younger consumers, who are heavily influenced by social media platforms, where table settings and food presentation have become prominent lifestyle themes.
Urbanisation and sustainability trends to drive demand for compact and multifunctional kitchenware
Turkey’s ongoing urbanisation is leading to increasingly compact living spaces, particularly in major cities like Istanbul, Ankara, and Izmir. This shift is directly influencing consumer preferences in the kitchen and dining categories, as households adapt to limited storage and minimalist lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Turkey?
- Which are the leading brands in Homewares in Turkey?
- How are products distributed in Homewares in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Turkey - Category analysis
KEY DATA FINDINGS
Rising costs and falling marriage rates slow homewares’ growth in 2024
Pasabahçe retains its lead, leveraging its strong brand equity and wide product portfolio
Physical stores lead due to the importance of the tactile and visual shopping experience
Slower growth following pandemic-driven surge
Dynamic dining, driven by rising demand for visually appealing and stylish products
Urbanisation and sustainability trends to drive demand for compact and multifunctional kitchenware
Home and Garden in Turkey - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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