Value sales of homewares are expected to experience slower growth over the forecast period as many households have already acquired essential homeware items, particularly following the pandemic-driven surge in purchases during previous years. This widespread ownership of basics like pots, pans, and ceramic dinnerware is expected to reduce the urgency for new or replacement purchases, especially for durable, non-perishable items.
Dining is expected to remain the most dynamic category in Turkey over the forecast period, driven by a growing demand for visually appealing and stylish dinnerware, cutlery, and beverageware. This trend is particularly strong among younger consumers, who are heavily influenced by social media platforms, where table settings and food presentation have become prominent lifestyle themes.
Turkey’s ongoing urbanisation is leading to increasingly compact living spaces, particularly in major cities like Istanbul, Ankara, and Izmir. This shift is directly influencing consumer preferences in the kitchen and dining categories, as households adapt to limited storage and minimalist lifestyles.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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