PROSPECTS AND OPPORTUNITIES
Homewares faces a slight slump in 2025, with forecast period recovery driven by tourism and eco-friendly trends
In a cross-category trend, homewares is expected to face a slight slump in 2025, before picking up again over the forecast period. The temporary downturn is influenced by factors such as elevated household debt, subdued consumer spending, and a sluggish real estate sector.
Demographic shifts drive demand for adaptable and sustainable homewares in Thailand
Homewares in Thailand is seeing evolving consumer demographics driving shifts in demand. Younger consumers, particularly Gen Y and Z, are prioritising experiences and travel over home-related purchases, while older generations, especially Boomers, continue to invest in homewares for activities like cooking and gardening.
Innovative advancements in hygiene and smart technology reshape homewares
Homewares is also witnessing transformative innovations that enhance both the consumption and shopping experiences. For example, self-cleaning and passive hygiene materials, such as antimicrobial coatings, are increasingly integrated into everyday items.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Thailand?
- Which are the leading brands in Homewares in Thailand?
- How are products distributed in Homewares in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Thailand - Category analysis
KEY DATA FINDINGS
Economic pressures and shifting priorities weigh on Thailand’s homewares market
Satien Stainless Steel gains on Srithai Superware to take a marginal lead
Digital shift and economic headwinds redefine Thailand’s homewares retail landscape
Homewares faces a slight slump in 2025, with forecast period recovery driven by tourism and eco-friendly trends
Demographic shifts drive demand for adaptable and sustainable homewares in Thailand
Innovative advancements in hygiene and smart technology reshape homewares
Home and Garden in Thailand - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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