PROSPECTS AND OPPORTUNITIES
Steady growth in total current value sales projected for homewares
Homewares current value sales are projected to increase steadily throughout the forecast period. Together with favourable macroeconomic conditions and further growth in the total number of households in Taiwan, the well-established tendency towards home-centric living and rising interest in cooking should ensure overall demand remains solid.
Convenience- and health-oriented products set to perform strongly
Products with added-value properties focused on convenience, health and hygiene will continue to fare well across homewares over the forecast period. For instance, the wider adoption of smart technologies in Taiwanese kitchens should bolster demand for cookware with embedded sensors that automatically relay real-time data on temperature, cooking times and related metrics to connected devices.
Interest in items made from more eco-friendly materials will continue to rise
With Taiwanese households increasingly attempting to reduce their environmental footprint, interest in more sustainable homewares is expected to remain strong over the forecast period. Most notably, consumers will continue to gravitate towards products made with recycled/recyclable, biodegradable, easily renewable and ethically sourced materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Taiwan?
- Which are the leading brands in Homewares in Taiwan?
- How are products distributed in Homewares in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Taiwan - Category analysis
KEY DATA FINDINGS
Home-centric living trend continues to drive growth
IKEA remains the top brand in homewares
Distibution landscape is more fragmented than in other categories
Steady growth in total current value sales projected for homewares
Convenience- and health-oriented products set to perform strongly
Interest in items made from more eco-friendly materials will continue to rise
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DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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