PROSPECTS AND OPPORTUNITIES
Growth expected in sales of homewares due to stronger consumer confidence
Sales of homewares in the Philippines are expected to increase during the forecast period. This positive outlook will be supported by increased household spending, thanks to easing inflation and rising incomes.
Homewares set for product innovation, with smart functionality and space-saving solutions
Looking ahead, homewares is expected to experience a wave of product innovation characterised by smart functionality, sustainability, artisanal quality, and strong omnichannel engagement. Anko’s Home Living collection exemplifies this shift, featuring space-saving solutions such as stackable, nested cookware sets and collapsible silicone utensils with interchangeable handles and heat-resistant bases tailored to meet the needs of compact urban kitchens.
Distribution channels expected to undergo transformation due to shifting consumer behaviour
Distribution channels for homewares in the Philippines are expected to undergo continued transformation over the forecast period, shaped by shifting consumer behaviour, technological advancements, and evolving policy landscapes. As the country’s digital economy expands, e-commerce will remain a key growth driver.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Philippines?
- Which are the leading brands in Homewares in Philippines?
- How are products distributed in Homewares in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in the Philippines - Category analysis
KEY DATA FINDINGS
Current value growth in homewares supported by entry of Australian retailer Anko
New product innovations help Sawasdee Marketing Corp lead homewares in 2024
Department stores leads, but e-commerce enjoys dynamic growth
Growth expected in sales of homewares due to stronger consumer confidence
Homewares set for product innovation, with smart functionality and space-saving solutions
Distribution channels expected to undergo transformation due to shifting consumer behaviour
Home and Garden in the Philippines - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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