PROSPECTS AND OPPORTUNITIES
Increasing living costs will dampen growth opportunities for homewares
Over the forecast period, homewares in Italy is expected to experience marginal value growth, with sales dampened by ongoing macroeconomic challenges. Elevated living costs, continued inflation, and tighter household budgets will keep consumer spending on homewares subdued.
Ovenware will face challenges as consumers migrate towards convenient cooking methods
Over the forecast period, while value growth for ovenware will remain positive, it will lower, as households embrace more convenient cooking methods and time-saving equipment. The growing popularity of air fryers, exemplified by Tognana’s Iridea series now found in many Italian kitchens, reduces the need for traditional roasting trays and casserole dishes.
Technological integration is set to influence homewares in Italy
Over the forecast period, technology and smart integration are expected to drive sales across homewares in Italy, from beverageware and dinnerware to cookware and food storage. Connected beverageware, such as temperature-monitoring mugs and NFC-enabled wine glasses, will appeal to Italy’s coffee and wine aficionados by tracking drink temperature and serving suggestions via smartphone apps.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Italy?
- Which are the leading brands in Homewares in Italy?
- How are products distributed in Homewares in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Italy - Category analysis
KEY DATA FINDINGS
Growth in homewares is driven by the ongoing demand for home cooking in Italy
AMC Italia drives growth with premium stainless steel cookware and tableware
Home products specialists lead due to a wide range of product offerings
Increasing living costs will dampen growth opportunities for homewares
Ovenware will face challenges as consumers migrate towards convenient cooking methods
Technological integration is set to influence homewares in Italy
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Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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