PROSPECTS AND OPPORTUNITIES
Homewares in China set for gradual growth boosted by focus on home cooking
Sales of homeware in China are expected to see moderate growth in value terms (at constant 2024 prices) over the forecast period, supported by ongoing trends in consumer behaviour and market dynamics. Although the rapid growth seen in 2024 may plateau, China’s expanding middle class, along with steady urbanisation, will likely sustain growth in sales of homewares, albeit at a more moderate pace.
AI set to redefine homewares by blending online innovation with offline expertise
China’s online market for homewares is expected to continue evolving over the forecast period with a blend of technological innovations and shifting consumer behaviours. AI-driven personalisation and augmented reality (AR) should enhance the online shopping experience, allowing consumers to visualise products like kitchenware and dining sets in their own spaces.
New regulation could impact new product development over the forecast period
In November 2023, China’s Solid Waste and Chemicals Management Center (SCC), under the Ministry of Ecology and Environment (MEE), released a list of 363 substances, including perfluorooctanoic acid (PFOA), and ammonium perfluorooctanoate (APFO). It said these chemicals may have a harmful effect and prohibited their usage and processing in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in China?
- Which are the leading brands in Homewares in China?
- How are products distributed in Homewares in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in China - Category analysis
KEY DATA FINDINGS
Homewares sees strong growth driven by economic factor, consumer shifts in preferences
Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China’s homewares market
E-commerce leads distribution due to shifting consumer shopping habits
Homewares in China set for gradual growth boosted by focus on home cooking
AI set to redefine homewares by blending online innovation with offline expertise
New regulation could impact new product development over the forecast period
Home and Garden in China - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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