PROSPECTS AND OPPORTUNITIES
Retail constant value sales of homewares will rebound
Retail constant value sales of homewares will continue to decline in 2025, albeit at a slower rate than in the previous year. However, in contrast to the decline seen in the review period, there will be a modest increase in retail constant value sales across the forecast period as a whole.
Shift towards simpler and more convenient cooking bodes ill for ovenware
Over the forecast period, ovenware is expected to witness only marginal growth in retail constant value sales, as evolving consumer cooking habits favour convenience and speed over traditional baking. Many urban households are increasingly turning to compact, multifunctional appliances such as air fryers, which offer faster cooking times and energy efficiency compared to conventional ovens.
Rising demand for eco-friendly products
Over the forecast period, sustainable innovation will become a major driver of sales in Romania’s homewares sector, as eco-conscious consumers increasingly prioritise products that align with their environmental values. In dinnerware and beverageware, retailers are introducing collections made from recycled glass and FSC-certified porcelain, appealing to shoppers seeking durable yet responsible tabletop solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Romania?
- Which are the leading brands in Homewares in Romania?
- How are products distributed in Homewares in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Romania - Category analysis
KEY DATA FINDINGS
Demand growth slows but remains robust
IKEA Romania strengthens its leadership
Home products specialists remain the leading distribution channel
Retail constant value sales of homewares will rebound
Shift towards simpler and more convenient cooking bodes ill for ovenware
Rising demand for eco-friendly products
Home and Garden in Romania - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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