PROSPECTS AND OPPORTUNITIES
Homewares faces decline as economic pressures curb discretionary spending
Value sales (at constant 2024 prices) of homewares in Germany are anticipated to experience a decline over the forecast period, influenced by several factors. Rising energy and food prices, combined with political uncertainties, have led to reduced consumer spending.
Material innovation and multifunctionality will drive homewares over forecast period
Over the forecast period, homewares in Germany is expected to see continued innovation, driven by sustainability, material advancements, and product diversification. As consumer preferences evolve, players are likely to focus on eco-friendly solutions, durable materials, and multifunctional products.
E-commerce in Germany will prioritise accessibility, AI-driven personalisation, and sustainability
Over the forecast period, homewares in Germany is expected to experience significant shifts, particularly in e-commerce and other distribution channels. Starting in 2025, the EU Accessibility Directive mandates that all commercial websites and mobile applications be accessible to individuals with disabilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Germany?
- Which are the leading brands in Homewares in Germany?
- How are products distributed in Homewares in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Germany - Category analysis
KEY DATA FINDINGS
Sustainability and functionality drive innovation in local homewares in 2024
WMF and Zwilling drive growth through innovation, sustainability, and premium product expansion
Retailers prioritise affordability, exclusivity, and digital integration to sustain market relevance
Homewares faces decline as economic pressures curb discretionary spending
Material innovation and multifunctionality will drive homewares over forecast period
E-commerce in Germany will prioritise accessibility, AI-driven personalisation, and sustainability
Home and Garden in Germany - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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