PROSPECTS AND OPPORTUNITIES
Homewares to benefit from rising demand for affordable and multifunctional products
Homewares sales are projected to see modest, yet steady growth in constant value terms (at 2024 prices) in South Africa over the forecast period, supported by rising consumer confidence, changing household routines, and increased demand for affordable, sustainable, and multifunctional products. Consumers are expected to favour durable non-stick and cast-iron cookware options that enable convenient one-pot meals and transition easily from oven to table.
3-D printing expected to shape future product innovation
Moving forward, product innovation in homewares is expected to be shaped by factors such as sustainability, customisation, space efficiency, and smart technology integration. The transition toward eco-friendly materials is gaining momentum, with biodegradable materials such as bagasse and PLA being used in disposable tableware.
Distribution channels for homewares in South Africa set to undergo a strategic transformation, shaped by enhanced omnichannel integration
The distribution landscape for homewares in South Africa is set to undergo a strategic transformation, shaped by enhanced omnichannel integration, advanced fulfilment capabilities, and refined product assortments. Specialist non-grocery retailers are expected to strengthen their position by offering immersive in-store experiences and leveraging loyalty programmes to drive repeat purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in South Africa?
- Which are the leading brands in Homewares in South Africa?
- How are products distributed in Homewares in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in South Africa - Category analysis
KEY DATA FINDINGS
Kitchen and dining upgrades fuel homeware sales
Majors for Minors is most dynamic player, thanks to introduction of innovative food storage solutions
Grocery retailers emerge as the most dynamic distribution channel for homewares, leveraging high customer footfall and established loyalty programmes
Homewares to benefit from rising demand for affordable and multifunctional products
3-D printing expected to shape future product innovation
Distribution channels for homewares in South Africa set to undergo a strategic transformation, shaped by enhanced omnichannel integration
Home and Garden in South Africa - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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