PROSPECTS AND OPPORTUNITIES
Stylish self-expression and social dining habits drive dinnerware’s rise in Indonesia
In 2025, value sales (at constant 2024 prices) of homewares in Indonesia are expected to record slower growth compared to 2024, particularly in urban centres where adoption of branded cookware, dinnerware and storage solutions has reached a mature phase. However, beyond this temporary slowdown, the category is projected to maintain steady growth supported by the continued rise of suburban housing developments, expanding mid-income segments, and younger households establishing their first homes.
Sustainability to reshape homewares in local market through eco-conscious materials and design
Homewares in Indonesia is expected to experience a significant shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. This consumer preference has spurred local brands to innovate with biodegradable materials and sustainable practices.
Smart safe and seamless innovation set to transform future of homewares in Indonesia
The future of homewares in the local market is set to be shaped by innovation aimed at improving hygiene, convenience, and interactivity. Materials with passive hygiene features such as antimicrobial coatings are increasingly being used in food storage, cutting boards, and kitchen utensils to inhibit bacterial growth - a trend accelerated by heightened post-pandemic hygiene awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Indonesia?
- Which are the leading brands in Homewares in Indonesia?
- How are products distributed in Homewares in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Indonesia - Category analysis
KEY DATA FINDINGS
Demand for stylish, space-saving and sustainable solutions drives growth of homewares in 2024
Maxim and Lock & Lock drive growth through affordability, innovation and lifestyle appeal
Distribution of homewares evolves as consumers seek convenience, value and variety across channels
Stylish self-expression and social dining habits drive dinnerware’s rise in Indonesia
Sustainability to reshape homewares in local market through eco-conscious materials and design
Smart safe and seamless innovation set to transform future of homewares in Indonesia
Home and Garden in Indonesia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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