PROSPECTS AND OPPORTUNITIES
Recovery of housing market to support growth of homewares
Sweden’s homewares market is expected see modest growth in constant value terms (at 2024 prices) over the forecast period as improving macroeconomic conditions boost household spending. Lower interest rates and stabilising inflation may encourage more home moves and trigger associated purchases of home furnishings and accessories.
Technological advancements in eco-materials to drive sustainable homewares
Demand for sustainable and biodegradable homewares in Sweden is set to grow, driven by advances in eco-materials and policy support for circular economy models. Sagaform’s Billi rPET drinkware, launched in autumn 2024, is made entirely from recycled PET, while the stackable glasses and accessories are tailored for compact living environments.
Innovation in antimicrobial coatings and treatments could elevate demand for homewares
Innovation will be a key driver of Sweden’s homewares market, with a growing emphasis on hygiene, personalisation, and smart-home integration. Antimicrobial technologies like Polygiene AB’s silver-based BioStatic and StayFreshBio treatments are being applied to everyday textiles - such as oven gloves, kitchen towels, and reusable grocery bags - to inhibit bacteria and odours, reportedly reducing microbial presence by 99.
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Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in Sweden?
- Which are the leading brands in Homewares in Sweden?
- How are products distributed in Homewares in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in Sweden - Category analysis
KEY DATA FINDINGS
Demand for compact and multifunctional homewares grow despite challenging economic environment
Brands invest in consumer engagement to enhance visibility
Retailers drive sales through omnichannel expansion
Recovery of housing market to support growth of homewares
Technological advancements in eco-materials to drive sustainable homewares
Innovation in antimicrobial coatings and treatments could elevate demand for homewares
Home and Garden in Sweden - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Homewares
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
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