This report examines new product development (NPD) activity within the beauty, health and home categories in Singapore’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). This report comes in PowerPoint only.
This report comes in PPT.
Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Singapore report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Singapore report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across beauty, health and home categories in Singapore
New launches centre around dermocosmetics and multifunctional skin care products
Manufacturers concentrate their resources on strengthening core portfolios
Key attributes: Hydrating ranks as the top claim across new launches
Wellness-positioned and multifunctional products boost new launches
The rise of holistic health blurs category lines, new multifunctional products surge
New sports nutrition and weight management products on the rise
Key attributes: Vitamins and immune system support lead new product claims
Life-stage specific functional innovation and novel formats drive NPD activity
Functionality and sustainability fuel new product development
New laundry care and surface care launches are gaining momentum
Key attributes: Environmentally friendly claim at the forefront of new product launches
New launches fuelled by novel sustainable formats
Eco-consciousness, functionality and comfort define NPDs
Strong year for new nappies/diapers/pants, driven by the Year of the Dragon
Key attributes: Skin-compatible benefits are the most common product attributes
Nomieo enters mainstream retail in Singapore with bubble waist diapers
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What’s covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!