PROSPECTS AND OPPORTUNITIES
Muted outlook as other pet population declines
Other pet food in Denmark is expected to witness marginal decline in volume and value terms over the forecast period. To mitigate the effects of Denmark’s declining population of other pets, players will focus on increasing product availability online, and meeting the needs of dedicated owners of birds, fish, and small mammals.
Convenience and accessibility to drive e-commerce sales
Retail e-commerce is set to continue growing in Denmark's other pet food category driven by the need for convenience and accessibility. Online platforms offer pet owners the ease of shopping from home, which is particularly appealing for those seeking specific or niche products not easily available in physical stores.
Innovation to focus on health needs and niche offerings
Innovation in Denmark’s other pet food segment is set to gain traction, particularly within the small mammal category. A standout example is Vitakraft's LIFE product line, offering species-specific recipes for guinea pigs and dwarf rabbits.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Denmark?
- Which are the leading brands in Other Pet Food in Denmark?
- How are products distributed in Other Pet Food in Denmark?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Denmark - Category analysis
KEY DATA FINDINGS
Minimal growth as consumer interest in other pets wanes
Chrisco A/S holds leads with core focus on other pet food
Pet shops and superstores claim largest share of sales
Muted outlook as other pet population declines
Convenience and accessibility to drive e-commerce sales
Innovation to focus on health needs and niche offerings
Pet Care in Denmark - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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