PROSPECTS AND OPPORTUNITIES
Modest long-term decline expected due to stable pet populations and low engagement
Sales of other pet food in Sweden are forecast to continue a gentle downward trend over the coming years, largely due to stable or declining populations of birds, fish, and small mammals, and limited product development relative to more dynamic pet categories. These species are often seen as lower-maintenance or secondary pets, with fewer opportunities for emotional bonding and less emphasis on premium feeding.
E-commerce supports niche accessibility and stabilises category performance
While overall demand in other pet food remains subdued, e-commerce is expected to play an increasingly important role by enhancing access to specialised and less widely distributed products. Online platforms allow consumers to source specific diets for exotic or niche pets — such as reptiles or tropical fish — as well as premium or larger pack options that may not be stocked in physical stores.
Innovation centres on enrichment, health, and sensory appeal for birds
Innovation in Sweden’s other pet food category remains limited overall, but emerging product launches are beginning to reflect growing interest in enrichment and wellbeing, particularly in bird care. Dogman AB has introduced several nature-inspired formats, such as Skalade Solrosfrö (hulled sunflower seeds) and Fröstänger Frukt (fruit-flavoured seed sticks), which offer both nutrition and interactive feeding experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Sweden?
- Which are the leading brands in Other Pet Food in Sweden?
- How are products distributed in Other Pet Food in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Sweden - Category analysis
KEY DATA FINDINGS
Declining pet populations and low innovation limit category performance
Dogman maintains leadership while Sera emerges as a dynamic niche player
Pet specialists dominate distribution while e-commerce expands niche access
Modest long-term decline expected due to stable pet populations and low engagement
E-commerce supports niche accessibility and stabilises category performance
Innovation centres on enrichment, health, and sensory appeal for birds
Pet Care in Sweden - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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