PROSPECTS AND OPPORTUNITIES
Small mammal/reptile food is set to drive growth, with a rising focus on high-quality options
Sales of other pet food are expected to rise in value terms across the forecast period. However, volume growth is likely to remain subdued, particularly in the bird and fish food segments.
Physical stores will remain key as many consumers appreciate personalised advice for pet health
During the forecast period, retail e-commerce sales of other pet food are expected to continue their upward trajectory, albeit at a more moderate pace than in the past two years. This growth, which has already gained significant momentum over the review period, has been driven by factors such as increasing digitalisation and a rising demand for convenience and variety from consumers.
Health, wellbeing and convenience is expected to be the focus of innovation
Innovation is set to play a key role in other pet food across the forecast period. As pet owners become aware and concerned about the health and well-being of their animals, companies will increasingly focus on developing innovative solutions to meet these evolving needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Italy?
- Which are the leading brands in Other Pet Food in Italy?
- How are products distributed in Other Pet Food in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Italy - Category analysis
KEY DATA FINDINGS
The static population of other pets challenges volume growth, which continues to fall
Nestlé Purina PetCare leads while Tetra focuses on expanding its fish food ranges
Pet shops and superstores lead sales while discounters gain ground through affordability
Small mammal/reptile food is set to drive growth, with a rising focus on high-quality options
Physical stores will remain key as many consumers appreciate personalised advice for pet health
Health, wellbeing and convenience is expected to be the focus of innovation
Pet Care in Italy - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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