PROSPECTS AND OPPORTUNITIES
Sluggish outlook as other pet ownership continues to decline
Retail sales of other pet food are forecast to grow over the forecast period. However, this growth will be largely inflation-driven rather than volume-led.
Retailers streamline assortments while online channels offer more choice
Given the ongoing decline in other pet ownership, most physical retailers are expected to further reduce their product assortments in this category. Space will be reallocated to more profitable lines, particularly products for cats and dogs, which offer higher turnover and greater opportunities for differentiation.
Lack of innovation continues to hinder category appeal
Innovation in other pet food remains minimal and is unlikely to pick up over the forecast period. With limited interest from both consumers and manufacturers, few resources are allocated to product development or marketing in this space.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Portugal?
- Which are the leading brands in Other Pet Food in Portugal?
- How are products distributed in Other Pet Food in Portugal?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Portugal - Category analysis
KEY DATA FINDINGS
Limited interest in non-traditional pets curbs volume growth despite value increase
Vitakraft maintains leadership in a shrinking market
Supermarkets remain dominant while e-commerce gains traction
Sluggish outlook as other pet ownership continues to decline
Retailers streamline assortments while online channels offer more choice
Lack of innovation continues to hinder category appeal
Pet Care in Portugal - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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