PROSPECTS AND OPPORTUNITIES
Growth will be driven by increased demand for small mammal/reptile food
Current value sales in other pet food are expected to grow at a slower pace compared to previous years of the review period, primarily due to the stabilisation of unit prices.
Online sales of other pet food expected to increase in the coming years
Unlike dog and cat owners, who frequently purchase pet food in standard or smaller pack sizes, owners of birds, fish, and small mammals typically buy food in bulk, especially for pets that require regular feeding, such as those in large aviaries, multiple small mammals, or aquariums with numerous fish. Online retailers will benefit from this by utilising bulk-buying incentives to boost sales, offering discounts on large packs of birdseed, hay for small mammals, or aquarium food.
Innovation set to continue apace as players vie for share
Other pet food is expected to see ongoing innovation over the forecast period, driven by evolving consumer expectations, nutritional advancements, and increasing awareness of pet health. While this category has traditionally lagged behind dog and cat food in terms of premiumisation and product diversity, several key areas of innovation are likely to shape its development over the next five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Belgium?
- Which are the leading brands in Other Pet Food in Belgium?
- How are products distributed in Other Pet Food in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Belgium - Category analysis
KEY DATA FINDINGS
Other pet food growth driven by volume demand and pet population increase
Vitakraft leads sales, but private label benefits from ongoing price consciousness
Supermarkets lead, but veterinary clinics gain ground as consumer awareness grows
Growth will be driven by increased demand for small mammal/reptile food
Online sales of other pet food expected to increase in the coming years
Innovation set to continue apace as players vie for share
Pet Care in Belgium - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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