PROSPECTS AND OPPORTUNITIES
Small mammal population to lead to category growth
The rate of growth in retail constant value sales of other pet food will slow in 2026 and be slightly lower across the forecast period as a whole than in the review period. The population of other pets is likely to be fairly stable, so there will be limited growth in retail volume sales.
E-commerce will continue to cannibalise pet shops and superstores
E-commerce will continue to grow in popularity as a distribution channel for other pet food at the expense of bricks-and-mortar outlets like pet shops and superstores, due in large part to its unmatched product range, convenience and ease of price comparison. This is also part of a much wider trend, as local consumers become ever-more comfortable shopping online and the country’s online retail infrastructure continues to mature.
New product development will focus on health and wellness
New product development in other pet food will continue to focus on health and wellness and tailored solutions. For example, Supreme Petfoods focuses on tailored diets for small mammals and reptiles, enhancing health benefits through ingredients like probiotics.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Ireland?
- Which are the leading brands in Other Pet Food in Ireland?
- How are products distributed in Other Pet Food in Ireland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Ireland - Category analysis
KEY DATA FINDINGS
Rising small mammal population underpins robust growth in retail current value sales
Supreme Foods Ltd continues to lead
E-commerce continues to gain ground
Small mammal population to lead to category growth
E-commerce will continue to cannibalise pet shops and superstores
New product development will focus on health and wellness
Pet Care in Ireland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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