PROSPECTS AND OPPORTUNITIES
Sales of other pet food set to remain relatively flat, due to lower interest in other pets
Sales of other pet food are expected to remain relatively flat over the forecast period, with both value and volume achieving marginal-to-small growth. Overall, there is a lower awareness for pets beyond cats and dogs in the country, such some exceptions such as birds and turtles.
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
In a cross-category trend, retail e-commerce may struggle to create stronger sales of other pet food, due to consumers’ price-sensitivity about such products. Online platforms often come with additional costs, such as shipping fees, making them less attractive compared to more affordable in-store options.
Other pet ownership will remain limited, suppressing potential sales in the category
Overall, other pet ownership will remain limited, suppressing potential sales in the category. Pet ownership, overall, remains somewhat undeveloped in Morocco, with cats the most popular, dogs kept as working animals, and other pets being less appealing — bar the trend to keep certain types of birds.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Morocco?
- Which are the leading brands in Other Pet Food in Morocco?
- How are products distributed in Other Pet Food in Morocco?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Morocco - Category analysis
KEY DATA FINDINGS
Flat sales for other pet food, as other pets are less popular and are mostly fed unpacked food
Versele-Laga maintains its lead thanks to strength in bird food and small mammal food
Hypermarkets maintains lead for other pet food, thanks to wide selection and range of price points
Sales of other pet food set to remain relatively flat, due to lower interest in other pets
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Other pet ownership will remain limited, suppressing potential sales in the category
Pet Care in Morocco - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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