PROSPECTS AND OPPORTUNITIES
Small mammals present modest growth opportunities
Sales of other pet food are forecast to rise modestly over the next five years. Within this segment, small mammal food is expected to be the most dynamic category, as rabbits, guinea pigs and other small pets become increasingly popular among urban consumers and younger generations.
E-commerce growth remains steady but constrained
E-commerce remains a relatively small channel for other pet food. However, it is experiencing double-digit annual growth as companies increasingly invest in improving consumer convenience.
Innovation remains modest but aligns with broader pet industry trends
While innovation in other pet food is less advanced compared to the dog and cat food sectors, manufacturers are gradually introducing developments that mirror broader pet care trends. These include nutritionally balanced, species-specific diets for birds, fish, small mammals and reptiles, along with a growing emphasis on natural and organic ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in New Zealand?
- Which are the leading brands in Other Pet Food in New Zealand?
- How are products distributed in Other Pet Food in New Zealand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in New Zealand - Category analysis
KEY DATA FINDINGS
Growth remains subdued amid niche market limitations
Masterpet retains leadership, supported by Vitapet’s strong supermarket presence
Supermarkets dominate distribution, driven by convenience and affordability
Small mammals present modest growth opportunities
E-commerce growth remains steady but constrained
Innovation remains modest but aligns with broader pet industry trends
Pet Care in New Zealand - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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