PROSPECTS AND OPPORTUNITIES
Increased focus on health and premium nutrition will underpin growth
The rate of growth in retail constant value sales of other pet food will accelerate in 2026 but be roughly similar to the review period across the forecast period as a whole, with bird and fish food set to be the most dynamic categories. An increased focus on health and premium nutrition will be the main driver of growth.
Lack of offline availability will continue to drive e-commerce growth
E-commerce will continue to grow in importance as a distribution channel for other pet food. Zooplus, Fressnapf and emerging local retailers will expand their offerings to cater to growing demand for premium and functional pet nutrition.
Functional nutrition, smart feeding and sustainability will be key trends
The next wave of pet food innovation will mirror human food trends, emphasising functional nutrition, convenience and sustainability. Superfood-enhanced and probiotic-enriched diets, such as Burgess Excel’s prebiotic-infused guinea pig and rabbit food, will become more prevalent, catering to health-conscious pet owners.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Hungary?
- Which are the leading brands in Other Pet Food in Hungary?
- How are products distributed in Other Pet Food in Hungary?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Hungary - Category analysis
KEY DATA FINDINGS
Rising demand for species-specific diets
Private label continues to gain ground
Pet shops and superstores deepen their dominance of distribution
Increased focus on health and premium nutrition will underpin growth
Lack of offline availability will continue to drive e-commerce growth
Functional nutrition, smart feeding and sustainability will be key trends
Pet Care in Hungary - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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