PROSPECTS AND OPPORTUNITIES
Popular dog and cat food concepts expand to other pet food
Other pet food in Japan is expected to maintain its declining trend in retail volume terms, but see growth in value terms at constant 2025 prices in the forecast period. Once again, small mammal/reptile food is expected to be the only category to see growth, despite the fall in the reptile population, due to growth in the number of small mammals and the increasing trend of giving such pets treats.
Growth hampered by maturity of the other pet population
Other pet food in Japan is poised for a mixed trajectory in the coming years. While value sales are expected to grow, volume sales are anticipated to decline.
High protein trend starting to penetrate other pet food
Dog owners in Japan are aware of the importance of protein intake, which has led to the popularity of protein-rich products, and this trend is now also starting to penetrate other pet food. For instance, DoggyMan Hayashi has expanded its attention from dogs to small mammals, claiming that hamsters and squirrels are omnivore, not herbivore, and thus it is important for them to consume animal-based protein as well as nuts and plants.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Japan?
- Which are the leading brands in Other Pet Food in Japan?
- How are products distributed in Other Pet Food in Japan?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Japan - Category analysis
KEY DATA FINDINGS
Volume decline but value growth for other pet food
Kyorin Food Ind Ltd continues to lead
Retail e-commerce continues its gradual rise
Popular dog and cat food concepts expand to other pet food
Growth hampered by maturity of the other pet population
High protein trend starting to penetrate other pet food
Pet Care in Japan - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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