PROSPECTS AND OPPORTUNITIES
Premiumisation to drive demand in niche category
Sales of other pet food in Norway are expected to remain flat in constant value terms (at 2025 prices) over the forecast period. However, while populations of pets such as birds, fish, and small mammals are not expected to grow significantly, the category is gradually evolving through increased interest in specialised, higher-quality diets.
E-commerce to gain traction
E-commerce is expected to continue gaining traction in Norway’s other pet food market over the forecast period, albeit at a more modest pace than in the dog or cat food categories. As consumers become increasingly comfortable about sourcing niche products online, digital platforms are increasingly catering to owners of birds, fish, and small mammals.
Innovation to focus on enhanced nutrition
Innovation in Norway’s other pet food market is slowly gaining momentum, particularly in the small mammal and bird categories, where diet enrichment, variety, and natural ingredients are becoming more important to pet owners. Recent launches from Dogman illustrate this evolving demand, with products like Mini Mates Marsvin Pellets providing balanced, species-specific nutrition for guinea pigs, and Mini Mates Frostanger Frukt offering a vibrant mix of dried fruits designed to encourage natural foraging behaviour in small mammals.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Norway?
- Which are the leading brands in Other Pet Food in Norway?
- How are products distributed in Other Pet Food in Norway?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Norway - Category analysis
KEY DATA FINDINGS
Other pet food sees steady demand, backed by loyal, yet niche cpnsumer base
Leading brands maintain share while Febo invests in innovation
Specialist retail leads sales, while hypermarkets gain ground
Premiumisation to drive demand in niche category
E-commerce to gain traction
Innovation to focus on enhanced nutrition
Pet Care in Norway - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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