Sales of other pet food in Norway are expected to remain flat in constant value terms (at 2025 prices) over the forecast period. However, while populations of pets such as birds, fish, and small mammals are not expected to grow significantly, the category is gradually evolving through increased interest in specialised, higher-quality diets.
E-commerce is expected to continue gaining traction in Norway’s other pet food market over the forecast period, albeit at a more modest pace than in the dog or cat food categories. As consumers become increasingly comfortable about sourcing niche products online, digital platforms are increasingly catering to owners of birds, fish, and small mammals.
Innovation in Norway’s other pet food market is slowly gaining momentum, particularly in the small mammal and bird categories, where diet enrichment, variety, and natural ingredients are becoming more important to pet owners. Recent launches from Dogman illustrate this evolving demand, with products like Mini Mates Marsvin Pellets providing balanced, species-specific nutrition for guinea pigs, and Mini Mates Frostanger Frukt offering a vibrant mix of dried fruits designed to encourage natural foraging behaviour in small mammals.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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