PROSPECTS AND OPPORTUNITIES
Volume sales will be low throughout forecast period
Over the forecast period, overall value sales of other pet food are expected to rise robustly, while volume sales will likely remain marginal. As economic conditions in Indonesia gradually recover, unit prices are projected to climb considerably, driven by the category’s niche positioning and specialisation.
E-commerce growth to have only limited impact on other pet food sales in Indonesia
Retail e-commerce has the opportunity to expand its share over the forecast period, yet the majority demographic of bird owners - consumers aged 40 and above - remains hesitant to shift away from specialist pet shops and superstores that focus on bird food. These buyers value in-person interactions, exchanging tips and discussing their birds’ chirping abilities, a social experience that e-commerce cannot replicate fully.
Constrained innovation category-wide, while fish fans will keep fish food strong
High barriers to entry are likely to persist, given the specialised nature of production of other bird food, and subdued business and consumer confidence amid economic uncertainty. While niche innovations likely aesthetic enhancements for ornamental fish and birds may attract dedicated hobbyists, such offerings are unlikely to achieve mass adoption in this consolidated market.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Indonesia?
- Which are the leading brands in Other Pet Food in Indonesia?
- How are products distributed in Other Pet Food in Indonesia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Indonesia - Category analysis
KEY DATA FINDINGS
Unit prices remain stable though relatively high in other pet food in 2025
Central Proteinaprima as continued leader
Specialist pet shops key channel for other pet food sales
Volume sales will be low throughout forecast period
E-commerce growth to have only limited impact on other pet food sales in Indonesia
Constrained innovation category-wide, while fish fans will keep fish food strong
Pet Care in Indonesia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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