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ESOMAR Congress 2024

Greece - Intercontinental Athenaeum Athens, Syngrou Avenue 89-93 , Athens 11745
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Jana Rude Senior Global Insight Manager: Consumers

Session date and time:

10 September 2024 12:20–12:40 EET

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Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies.

Session title: Unravelling the Cost of Living Crisis Myth
 
Session description: The cost-of-living crisis could serve as a contemporary myth if left unexamined beyond the notion that consumers are looking to save money where they can. Rather than 'busting myths', this paper provides data and insights to clarify what the cost-of-living crisis means for businesses and their target consumers.
 
Date and time of the EMI session: 10 September 2024, 12.20-12.40 EEST
 
Name and title of the speaker involved: Jana Rude, Senior Insight Manager - Consumers
 
Register HERE.
 

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