Drawing professionals from personal care industry across South Korea and international, in-cosmetics Korea offers a dynamic platform for innovation.
In 2025, in-cosmetics Korea will introduce two new feature zones—the Inner Beauty Ingredient Zone and the Test, Lab, and Regulation Zone—within the expanded exhibition area. These will complement the popular Innovation Zone and K-Beauty Zone, which continue to drive cutting-edge discussions focused on science, innovation, and emerging trends, helping to propel the industry forward.
Session title: K-beauty as the trendsetter: leading the future of beauty and personal care
Session description: K-beauty is redefining the global beauty and personal care industry through five key trends: recession glam, clinical confidence, healthspan plans, loyalty immersion, and eco-evaluation. Positioned as a trendsetter, K-beauty leverages affordable innovation, scientific credibility, and immersive consumer experiences to drive growth and brand loyalty. This presentation highlights shifting consumer behaviours toward multifunctional, sustainable, and wellness-oriented products, while showcasing how brands are responding with mini-sized formats, AI-integrated devices, refillable packaging, and clinically backed formulations. With insights drawn from global data and consumer surveys, the deck offers strategic pathways for brands to stay competitive in an evolving beauty landscape.
Date and time of the EMI session: 2 July 2025, 10:30–11:15 KST
Name and title of all speakers involved: Yang Hu, Asia Pacific Insight Manager: Health and Beauty
Register HERE.
