PROSPECTS AND OPPORTUNITIES
Fiscal tightening will constrain demand
The rate of growth in retail constant value sales of gardening will accelerate slightly in 2025, but growth will be lower across the forecast period as a whole than in the review period. Fiscal tightening measures are expected to constrain discretionary spending on home and garden-related goods.
Robotic lawn mowers will move towards the mainstream
Over the forecast period, robotic lawn mowers are projected to experience significant growth in Romania–albeit from a relatively low base–increasingly replacing walk power and riding lawn mowers. This shift is driven by the rising demand for time-saving, energy-efficient and environmentally friendly lawn care solutions.
Sustainability will be a major driver of gardening sales
Over the forecast period, sustainability is expected to become a central theme in Romania’s gardening sector, driven by a convergence of environmental awareness, urbanisation and policy support. Urban gardeners are increasingly adopting compact, eco-friendly solutions such as vertical gardens and balcony planters, responding to limited space and a growing desire to reconnect with nature.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Romania?
- Which are the leading brands in Gardening in Romania?
- How are products distributed in Gardening in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Romania - Category analysis
KEY DATA FINDINGS
Erratic weather patterns weigh on growth
Regular new product launches help Bosch and Husqvarna maintain their leadership
Home improvement and gardening stores deepen their domination
Fiscal tightening will constrain demand
Robotic lawn mowers will move towards the mainstream
Sustainability will be a major driver of gardening sales
Home and Garden in Romania - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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