PROSPECTS AND OPPORTUNITIES
Demand for gardening in Germany will shift, focusing on resilient, sustainable solutions
Value sales of gardening (at constant 2024 prices) in Germany are set to marginally decline over the early part of the forecast period, as economic forecasts suggest that a strong recovery is unlikely. While the overall category faces challenges, certain products such as soil, and pots and planters are anticipated to continue growing.
REWE and Hornbach are expanding sustainable gardening solutions to meet eco-conscious demand
In the coming years, REWE and Hornbach are expected to focus heavily on expanding their sustainable gardening offerings, catering for the growing consumer demand for eco-friendly products. REWE is set to enhance its range of gardening solutions by introducing drought-resistant plants, peat-free soil, and water-conserving irrigation systems by 2025.
E-commerce growth in gardening to be driven by technology, convenience, and sustainability trends
Retail e-commerce in Germany is poised for continued growth over the forecast period, as an increasing number of consumers shift towards online shopping for gardening products. One key trend is the integration of technology into traditional gardening practices, providing consumers with greater convenience and efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Germany?
- Which are the leading brands in Gardening in Germany?
- How are products distributed in Gardening in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Germany - Category analysis
KEY DATA FINDINGS
Sustainability, technology, and space efficiency shape gardening in Germany
Compo thrives with sustainable products, while Bosch invests in expansion to counter stagnation
Distribution focuses on sustainability, e-commerce growth, and enhanced in-store experiences
Demand for gardening in Germany will shift, focusing on resilient, sustainable solutions
REWE and Hornbach are expanding sustainable gardening solutions to meet eco-conscious demand
E-commerce growth in gardening to be driven by technology, convenience, and sustainability trends
Home and Garden in Germany - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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