PROSPECTS AND OPPORTUNITIES
Growth to be supported by public sector initiatives
Gardening sales in South Africa are projected to grow in constant value terms (at 2024 prices) over the forecast period. Government initiatives aimed at strengthening household food security - such as the Department of Agriculture, Land Reform and Rural Development’s (DALRRD) “Increased Household Agricultural Production Support” programme - are set to encourage wider participation in home gardening.
Sustainability and smart capabilities to shape innovation
Looking ahead, a new wave of innovative technologies is set to transform the South African gardening market by blending convenience, sustainability, and smart functionality. DIY monitoring kits - such as those developed by Grafana Labs - are gaining momentum, allowing households to track environmental variables like soil moisture, temperature, and light in real time.
Subscription-based services offer promising growth avenue
Over the forecast period, South Africa’s gardening distribution landscape is expected to undergo a significant transformation. Leading gardening storer chains like Stodels and Massmart’s Garden Master are reimagining the in-store experience - introducing expert-led workshops, loyalty programmes, and café-style environments to reposition garden centres as lifestyle destinations rather than purely transactional outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in South Africa?
- Which are the leading brands in Gardening in South Africa?
- How are products distributed in Gardening in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in South Africa - Category analysis
KEY DATA FINDINGS
Rising food prices lead to home gardening boom
Peebles Plants leads market thanks to strategic Investment in new plant varieties and innovative cultivation techniques
Home improvement and gardening stores lead as supermarkets and e-commerce gain ground
Growth to be supported by public sector initiatives
Sustainability and smart capabilities to shape innovation
Subscription-based services offer promising growth avenue
Home and Garden in South Africa - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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