PROSPECTS AND OPPORTUNITIES
Brands to invest in LoT sensor technologies to pre-empt changing weather conditions
Gardening sales in Sweden are expected to see marginal growth in constant value terms (at 2024 prices) over the forecast period. Climate change will remain a key driver of change in this market, with Sweden experiencing more frequent summer droughts and heavier rainfall.
Shift towards battery-powered products aligns with sustainability goals
Leading Swedish and Nordic brands are accelerating the transition from petrol-powered to battery-operated garden tools, aligning with broader sustainability goals. In May 2023, Gardena unveiled its 2024 Power for All battery platform, which includes a wide range of cordless tools - from hedge trimmers to garden sprayers.
Brands to increasingly leverage e-commerce to boost customer engagement
E-commerce is poised for continued growth over the forecast period. A growing number of consumers are shopping online regularly, reflecting broader shifts in purchasing behaviour and comfort with digital platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Sweden?
- Which are the leading brands in Gardening in Sweden?
- How are products distributed in Gardening in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Sweden - Category analysis
KEY DATA FINDINGS
Challenging economic environment and adverse weather conditions place downward pressure on gardening
Brands make efforts to engage consumers with attractive promotions
Retailers turn towards online sales to reach a wider audience
Brands to invest in LoT sensor technologies to pre-empt changing weather conditions
Shift towards battery-powered products aligns with sustainability goals
Brands to increasingly leverage e-commerce to boost customer engagement
Home and Garden in Sweden - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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