PROSPECTS AND OPPORTUNITIES
Gardening set to maitain ongoing positive sales, at lower yet stable levels of value growth
Gardening will maintain positive sales over the forecast period, albeit at lower, but more stable, levels of value growth compared to the double-digit spikes seen in the recent review period. This slowdown in growth is attributed to overall ongoing economic pressures leading to consumer price sensitivity, alongside market saturation which is an organic rebalancing which follows a boom in sales.
Urban gardening to thrive, with vertical farming and a focus on healthy living
Urban gardening continues to be a significant trend in Brazil. Urban landscapes are increasingly incorporating small-scale gardens, with a notable rise in vertical farming initiatives that are particularly well-suited for limited spaces.
Consumers set to embrace convenience with automated tools and user-friendly products
Reflecting the fast-paced nature of modern life, Brazilian consumers are increasingly seeking convenience and practicality in their gardening endeavours. This demand is driving the popularity of automated gardening tools, such as robotic lawnmowers, and convenient plant care products like self-watering systems and pre-mixed fertilisers.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Brazil?
- Which are the leading brands in Gardening in Brazil?
- How are products distributed in Gardening in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Brazil - Category analysis
KEY DATA FINDINGS
Urban and small-space gardening techniques continue to gain in popularity
Tramontina maintains company lead while Forth Jardim shows the most dynamic growth
Grocery retailers expand their ranges of gardening supplies to attract one-stop-shop consumers
Gardening set to maitain ongoing positive sales, at lower yet stable levels of value growth
Urban gardening to thrive, with vertical farming and a focus on healthy living
Consumers set to embrace convenience with automated tools and user-friendly products
Home and Garden in Brazil - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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