PROSPECTS AND OPPORTUNITIES
Pots and planters are expected to grow dynamically over the forecast period
The Swiss gardening market is projected to face mild headwinds over the coming years, with overall demand likely to soften slightly due to the lingering effects of market saturation and shifting demographics. As more households move into urban environments with limited outdoor space, the appeal of traditional gardening activities such as lawn care and large-scale landscaping may wane.
Indoor plants and seeds to see stable growth over forecast period owing to stagnation of category
Looking ahead, several subcategories within Switzerland’s horticulture sector are expected to enter a period of slower or stabilising growth. Indoor plants, once a standout performer during the pandemic, are now approaching maturity.
Continued development of retail e-commerce over the forecast period
It is anticipated that the share of retail e-commerce will remain at a significantly higher level in the forecast period than it was prior to the onset of the pandemic. During the height of the pandemic, a large number of Swiss consumers new to retail e-commerce became accustomed to the convenience of purchasing gardening products online, even expensive items such as robotic lawn mowers.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Switzerland?
- Which are the leading brands in Gardening in Switzerland?
- How are products distributed in Gardening in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Switzerland - Category analysis
KEY DATA FINDINGS
Growing awareness of sustainable practices drives interest in growing media and plant protection
Battery-powered and cordless gardening tools aid sales of the category
E-commerce appeal is enhanced by AR/VR product visualisation in gardens and generative AI for personalised shopping
Pots and planters are expected to grow dynamically over the forecast period
Indoor plants and seeds to see stable growth over forecast period owing to stagnation of category
Continued development of retail e-commerce over the forecast period
Home and Garden in Switzerland - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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