PROSPECTS AND OPPORTUNITIES
Urbanisation and sustainable living are set to drive growth opportunities in gardening
At constant 2024 prices, gardening’s overall retail value sales development is set to slow then dip in the short-to-medium term before rising strongly again in the late forecast period. In general, urbanisation and the rise of a middle class consumer base are expected to fuel interest in gardening as people seek to create green spaces in their urban environments.
Consumer demographics to influence gardening in India
Gardening in India is being influenced by consumer demographics, driven by varying priorities among different age groups, genders and living arrangements. Younger consumers, particularly Generation Z and millennials, are increasingly drawn to innovative and sustainable gardening solutions like hydroponics and vertical gardening, which fit well with their tech-savvy lifestyles in limited urban spaces.
Technological innovations are set to transform gardening in India
AI-powered irrigation is transforming the gardening landscape in India by optimising water usage and ensuring plants receive the right amount of hydration at the right time. This innovation uses sensors and weather data to monitor soil moisture levels and automatically adjust watering schedules, conserving water and reducing the risk of over or underwatering.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in India?
- Which are the leading brands in Gardening in India?
- How are products distributed in Gardening in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in India - Category analysis
KEY DATA FINDINGS
Gardening is driven by urbanisation, rising environmental awareness and the popularity of sustainable, space-efficient solutions
Bosch leads with innovative, durable solutions while Ikea India thrives through affordable, sustainable offerings and strong digital engagement
Home improvement and gardening stores lead distribution by offering specialised products, engaging experiences and one-stop convenience
Urbanisation and sustainable living are set to drive growth opportunities in gardening
Consumer demographics to influence gardening in India
Technological innovations are set to transform gardening in India
Home and Garden in India - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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