Competitive Landscape
Chia Tai Group Leverages Trusted Brands to Sustain Leadership
Gardening in Thailand remains highly fragmented, with no single player commanding a dominant share. In 2025, Chia Tai Group Co Ltd led with a 5% retail value share, followed by Sing Sanguan & Sons Co Ltd at 1%, and Chua Yong Seng Seed Co Ltd at 1%.
Opportunities by Targeting Younger Urban Gardeners
Late 2025 and into 2026 saw product activity centred on urban, compact living and the shift towards convenience, technology, and sustainability, although most developments were incremental rather than disruptive. In response to rising urbanisation and the growth of small-space living, players expanded their ranges of compact planters and beginner-friendly indoor growing kits, some featuring integrated watering and grow-light systems.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Thailand?
- Which are the leading brands in Gardening in Thailand?
- How are products distributed in Gardening in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Thailand - Category analysis
Key Data Insights
Gardening Summary
Chia Tai Home Garden Expands Urban Wellness Demand with Small-Space Solutions
Social Commerce and Digital-First Retail Boost Accessibility for Urban Consumers
Cordless Equipment and Eco Inputs Drive Innovation for Sustainability-Focused City Dwellers
Urban Millennials to Fuel Surge in Purchases of Indoor Plants for Wellness
Ikea Anticipated to Attract City Dwellers with Rapid Growth in Pots and Planters
Shopee and Tiktok Shop Drive Digital Shift as Smart Tools Reshape Shopping
Chia Tai Group Leverages Trusted Brands to Sustain Leadership
Opportunities by Targeting Younger Urban Gardeners
Home Products Specialists Reinforces Leadership with Omnichannel Innovation
Shopee and Lazada Accelerate E-Commerce Growth in Tools and Accessories
Hybrid Big-Box Formats and Phygital Tools Reshape Shopping Experiences
Home and Garden in Thailand - Industry Overview
2025 Developments
Key Data Insights
Value-Focused Retailers Capture Spending as Cautious Households Defer Some Major Purchases
Home Furnishings Leads, with Urban Lifestyles Driving Demand for Compact, Affordable Designs
Sustainability Gains Importance, While Omnichannel Accelerates
Retailers to Leverage Affordability and Digital Integration to Capture Value-Driven Demand
Players Expected to Build Trust with Credible Sustainability and Local Sourcing
Shopee, Lazada and Tiktok Shop Will Drive Omnichannel Shopping with Digital-First Experiences
Siam Sanitary Ware Industry Sustains Its Lead with Innovation and Eco Design
Home Products Specialists Defends Leadership with In-Store Experiences
Shopee, Lazada and Tiktok Shop Accelerate E-Commerce Growth with Digital-First Strategies
Personalisation and Regulatory Pressure Push Development beyond Price
Material Breakthroughs and Award-Winning Design Showcase the Innovation Pipeline
Provenance and Compliance Redraw the Boundaries of Competitiveness
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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