PROSPECTS AND OPPORTUNITIES
Urbanisation and economic pressures will challenge sales of gardening
Sales of gardening are expected to rise in current value terms over the forecast period, although value growth will remain low. Low growth will be the result of economic pressures, while continued urbanisation will reduce access to private garden spaces, particularly in major metropolitan areas.
Chemical herbicides and fertilsers set to decline as consumers prefer eco-friendly alternatives
The use of chemical herbicides and synthetic fertilisers is set to decline over the forecast period, as environmentally conscious consumers and retailers increasingly embrace eco-friendly alternatives. Consequently plant protection will record low level value growth over the forecast period.
Sustainable technologies and smart irrigaton systems will become drivers of gardening sales
Sustainable innovation is expected to drive gardening sales over the forecast period, providing resource-efficient and budget-friendly solutions. For instance, Rain’s Smartizer Vision transforms existing 24 Vac controllers into app-driven smart irrigation systems.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Italy?
- Which are the leading brands in Gardening in Italy?
- How are products distributed in Gardening in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Italy - Category analysis
KEY DATA FINDINGS
Gardening records a slight decline as extreme weather conditions negatively impact sales
Honda records double-digit growth, driven by product launches in robotic lawn mowers
Home improvement and gardening stores lead sales, offering wide variety and in-store services
Urbanisation and economic pressures will challenge sales of gardening
Chemical herbicides and fertilsers set to decline as consumers prefer eco-friendly alternatives
Sustainable technologies and smart irrigaton systems will become drivers of gardening sales
Home and Garden in Italy - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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