Sales of gardening are expected to rise in current value terms over the forecast period, although value growth will remain low. Low growth will be the result of economic pressures, while continued urbanisation will reduce access to private garden spaces, particularly in major metropolitan areas.
The use of chemical herbicides and synthetic fertilisers is set to decline over the forecast period, as environmentally conscious consumers and retailers increasingly embrace eco-friendly alternatives. Consequently plant protection will record low level value growth over the forecast period.
Sustainable innovation is expected to drive gardening sales over the forecast period, providing resource-efficient and budget-friendly solutions. For instance, Rain’s Smartizer Vision transforms existing 24 Vac controllers into app-driven smart irrigation systems.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsThis report originates from Passport, our Gardening research and analysis database.
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