PROSPECTS AND OPPORTUNITIES
Eco-conscious urban living set to drive growth in China's gardening market
Gardening in China is expected to see strong and sustained growth over the forecast period, supported by evolving consumer lifestyles, increasing urbanisation, and a greater emphasis on sustainable living. While consumer interest in traditional gardening remains limited, demand is being driven by rising awareness of eco-friendly practices and the convenience of online shopping for gardening supplies.
AI-driven DTC growth reshaping China's e-commerce landscape
Over the forecast period, China's e-commerce landscape is expected to evolve rapidly, driven by the continued rise of direct-to-consumer (DTC) models, particularly in niche areas like home gardening. Brands are increasingly leveraging platforms such as JD.
Indoor plants could be a focus of innovation as consumers pursue more sustainable lifestyles
E-commerce platforms like Taobao have played a significant role in making indoor plants more accessible. Online stores are not only offering a wide variety of indoor plants but they are also using livestreaming to engage with customers and teach them about plant care.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in China?
- Which are the leading brands in Gardening in China?
- How are products distributed in Gardening in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in China - Category analysis
KEY DATA FINDINGS
Gardening gains ground in China amid growing demand for sustainable and self-reliant living
Hongyue leads gardening through strategic alliances and digital innovation
Home products specialists dominate gardening sales but e-commerce on the rise
Eco-conscious urban living set to drive growth in China's gardening market
AI-driven DTC growth reshaping China's e-commerce landscape
Indoor plants could be a focus of innovation as consumers pursue more sustainable lifestyles
Home and Garden in China - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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