PROSPECTS AND OPPORTUNITIES
Inflationary pressures and changing weather patterns expected to drive up prices
Gardening is projected to see a further decline in sales over the forecast period, with this projection based on prevailing economic uncertainty. Due to ongoing inflationary pressures, the cost of labour, materials, energy, and fuel has increased, which has led to higher prices for gardening products, making them less affordable for consumers.
Climate change driving a shift towards smart irrigation and flood resilient gardening
Climate change is expected to drive a fundamental shift toward drought-resistant, flood-resilient, and water-conserving gardening practices. Nurseries and retailers are thus expected to expand their offerings of heat- and drought-tolerant species such as Mediterranean succulents and native xerophytes.
Technological tools and services expected to transform gardening in France
AI-infused tools and services are expected to transform gardening by offering quieter, cleaner, and more precise solutions. The shopping journey is also expected to be impacted through data-driven product recommendations, subscription-based service models, and integrated digital platforms that guide consumers to the right tools and services for their gardens.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in France?
- Which are the leading brands in Gardening in France?
- How are products distributed in Gardening in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in France - Category analysis
KEY DATA FINDINGS
Economic pressures and poor weather impact the French gardening market
Brands focus on sustainable solutions to drive sales in gardening
Retailers investing in sustainable solutions to attract customers
Inflationary pressures and changing weather patterns expected to drive up prices
Climate change driving a shift towards smart irrigation and flood resilient gardening
Technological tools and services expected to transform gardening in France
Home and Garden in France - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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