PROSPECTS AND OPPORTUNITIES
Economic headwinds and urbanisation may hinder future growth
Over the forecast period, value sales of gardening products in Turkey are expected to grow at a slower rate than during the review years. This deceleration is attributed to factors such as economic pressures and market saturation in certain urban areas.
Climate change boosts demand for resilient plants and local seeds
Due to changing climate conditions, there is expected to be a heightened focus on cultivating heat-resistant and drought-tolerant plants over the forecast period. Consumers may also seek out native plants that are more resilient and require less maintenance.
Smart technology and sustainability set to fuel growth of gardening equipment
The gardening equipment category in Turkey is expected to grow due to increasing urbanisation, rising disposable incomes, and continued interest in home gardening. Technological innovations, such as battery-powered tools and smart irrigation systems, are becoming increasingly popular, aligning with the trend toward sustainable and efficient gardening practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Turkey?
- Which are the leading brands in Gardening in Turkey?
- How are products distributed in Gardening in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Turkey - Category analysis
KEY DATA FINDINGS
High inflation and urbanisation drive value growth in gardening in 2024
Turkish gardening leaders innovate with gardening tools and robotic lawnmowers
Specialist stores lead gardening retail as grocery retailers make dynamic inroads
Economic headwinds and urbanisation may hinder future growth
Climate change boosts demand for resilient plants and local seeds
Smart technology and sustainability set to fuel growth of gardening equipment
Home and Garden in Turkey - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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