PROSPECTS AND OPPORTUNITIES
Gardening set to record slower growth due to reduced spending on non-essential goods
Gardening in Australia is projected to continue its upward trajectory over the forecast period, although value growth (at constant 2024 prices) is expected to marginally slow compared to the review period. Economic pressures, such as rising living costs and interest rates, have encouraged local consumers to be more cautious with their discretionary spending.
Innovation and evolving consumer preferences expected to shape gardening in local market
Looking ahead, gardening in Australia is poised to embrace a wave of innovation, driven by technological advancements, sustainability imperatives, and evolving consumer preferences. Innovative tools that monitor soil health will become increasingly accessible to home gardeners.
E-commerce platforms expected to grow, leveraging the popularity of DIY trend
Over the forecast period, the adoption of AR technologies and virtual consultations will enhance the online shopping experience for gardening enthusiasts. These tools will allow consumers to visualise garden layouts and plan plant placement.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Australia?
- Which are the leading brands in Gardening in Australia?
- How are products distributed in Gardening in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Australia - Category analysis
KEY DATA FINDINGS
Sustainability and adoption of technological innovations drive modest growth of gardening
Techtronic Industries Australasia regains lead of gardening, appealing to DIY enthusiasts and professional gardeners
Home improvement and gardening stores dominates distribution, with an emphasis on community engagement
Gardening set to record slower growth due to reduced spending on non-essential goods
Innovation and evolving consumer preferences expected to shape gardening in local market
E-commerce platforms expected to grow, leveraging the popularity of DIY trend
Home and Garden in Australia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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